04865cam a2200913 4500 601513982 TxAuBib 20220610120000.0 ||||||s2010||||||||||||||||||||||||und|u 9780307590169 030759016X B0030DHPGQ Amazon d71efb14-5e6a-4551-ad67-268d4ca2747e OverDrive (Reserve ID) 314149 OverDrive (Product ID) 77696 77696 77696 TxAuBib Heath, Chip. Switch [Libby] : How to Change Things When Change Is Hard. Crown, 2010. Sociology. motivational books. Social Psychology. Problem Solving. logic. leadership books. Creativity. fear. Organizational Behavior. growth mindset. how to. Format: OverDrive Adobe EPUB eBook, Filesize: 3761kB. Leadership. Emotions. habits. motivation. change management. communication. confidence. management. organization. Identity. Business. personal development books. Project Management. leadership book. psychology. Anxiety. Innovation. pivot. stress relief. Format: OverDrive OverDrive Read. anxiety relief. goals. decision making. self help. Format: OverDrive Kindle Book. change. mindset. intuition. self control. management books. persuasion. Self Help. HTML:<b>Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?</b><br /> The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller <i>Made to Stick</i>. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.<br /> In <i>Switch</i>, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:<br /> • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients<br /> • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping&#160;<br /> • The manager who transformed a lackadaisical customer-support team into service zealots by <i>removing</i> a standard tool of customer service&#160;<br /> In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. <i>Switch</i> shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Nonfiction. Business. Psychology. Media Type: eBook. Importer Version: 2014-01-08.01 Import Date: 2022-08-10 20:00:03. Heath, Dan. https://excerpts.cdn.overdrive.com/FormatType-410/0111-1/D71/EFB/14/SwitchHowtoChangeThingsWhenChangeIsHa9780307590169.epub Excerpt (Adobe EPUB eBook) https://samples.overdrive.com/?crid=D71EFB14-5E6A-4551-AD67-268D4CA2747E&.epub-sample.overdrive.com Excerpt (Adobe EPUB eBook) https://excerpts.cdn.overdrive.com/FormatType-410/0111-1/D71/EFB/14/SwitchHowtoChangeThingsWhenChangeIsHa9780307590169.epub Excerpt (Kindle Book) https://samples.overdrive.com/?crid=D71EFB14-5E6A-4551-AD67-268D4CA2747E&.epub-sample.overdrive.com Excerpt (Kindle Book) https://excerpts.cdn.overdrive.com/FormatType-410/0111-1/D71/EFB/14/SwitchHowtoChangeThingsWhenChangeIsHa9780307590169.epub Excerpt (OverDrive Read) https://samples.overdrive.com/?crid=D71EFB14-5E6A-4551-AD67-268D4CA2747E&.epub-sample.overdrive.com Excerpt (OverDrive Read) TXLCL